The award for creative music video, Part 1

There are a ton of music videos floating out there in the media. And most of them follow pretty basic lines. Band plays, someone sings or raps, pretty girls dance, and so on and so forth. There are entire genres and experimentation is not dead by any means. But sometimes it seems like if you’ve seen one video, you’ve seen them all.

This is not the case with a band like the Black Keys. Really liking these guys lately. Great voice, high production values, and bending genres while playing on the nostalgia of the 1960s and rhythm and blues. Also, they have really amusing videos! Their video for Howlin’ For You is one of the most creative videos I’ve seen in a while. The entire video is presented as a movie trailer, with famous actors popping up left and right–Shaun White, Tricia Helfer, Corbin Bernsen, Sean Patrick Flanery, among others. The whole presentation smacks of Quentin Tarantino and the Kill Bill movies, although he isn’t actually involved. There’s sex, violence, explosions, and a healthy dose of cheese. The song is mainly background for dialogue and fight scenes and is constantly being interrupted. The band doesn’t even show up until near the end and never plays a note. It wins my award for most creative video.

If you haven’t seen this yet, here’s your chance!


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